Roger McNamee says in the bold new world, Microsoft and Google are on the way out as mobile devices dominate computing’s and music’s future
From NJN – This is the short version of Roger McNamee’s of Elevation Partners presentation to Paley Media Centre that focuses on where the money is in the music business.
The whole presentation, about 52 minutes, is a concise explanation of the inflection point in computing and creative content. According to McNamee and it seems probable, more people will be accessing the internet from mobile devices than desktops, breaking the monopoly that Microsoft and Google have created. Continue reading →
#2. Hit them with your best shot which means music
Hit them with your best shot, Pat Benatar
Put the important stuff on Page One of your musicians website.
People want to listen to and watch music – put your best songs and videos right on the front page.
Make sure the music starts within 5 seconds. Check out the Pat Benatar video on Vevo after the break. The music doesn’t start until 1:20 after a 15 second advertisement. Why are they giving us 60 seconds of crowd shots? Continue reading →